Herbert Marshall McLuhan was the first author to discuss the world as a “global village” and humanity as a “global tribe” following their analysis of media, particularly television, in the sixties of last century . Despite not getting to know the Internet or the microcomputer revolution, his analysis proved prophetic. The mass media have turned the planet into a village, a global village but the village after all.This concept, its undoubted relevance, has been widely used, although it has exhausted its detractors. And it is this village or, rather, its reality, was rebuilt and destroyed by the media, it is true, but his description is inaccurate as the exclusive product of the communication system. There is more behind, much more. McLuhan, and after Derrick de Kerkhove will continue, his main disciple, develops a communicative theory extremely useful for understanding the articulation of modern global consciousness. If you are not convinced, visit Pete Cashmore. Communication networks and information are current global nervous system of humanity, “the neocortex” spoken of Javier Esteinou. But McLuhan’s theory on cultural remains and does not explain “the historical interests of the dynamics of power” (again Esteinou) that is framed.Technological and social transformations that have experienced information systems have a historical context, are neither neutral nor free, and this historical context is due to a great triumph: the universalist liberalism. After the defeat of Napoleon in 1815, emerging in the nineteenth century the three great ideologies that provide, in the words of Immanuel Wallerstein, “the language for all subsequent political debates within the capitalist world-economy”, I mean the conservatism, liberalism and socialism. Of these three forms of thought, the liberal will come as a big winner. Liberalism, as good encarnador of centrism, mediate between left and right to put their faith in one of the key premises of the Enlightenment: that rational thought and action are the way to salvation, that is, to progress. In fact, the ideology of progress will be one of the greatest contributions to modern liberalism.His rational reformism to please everyone, or at least appease (cushioning the revolutionary instincts of the working classes and the reactionary instincts of the wealthy classes.) Wallerstein can not be more accurate to say that over 150 years of political struggle continuously all the battles will remain within the playing rules of liberal ideology. But liberalism is essentially undemocratic. Theirs is a noble doctrine that preaches the “power of the best” and, while not the best defined by questions of blood (hereditary nobility) but for educational matters (culture acquired), the beneficiaries do not cease to be in a meritocracy . When this becomes universal liberalism is universalizing elitist ideology that seeks to avoid equally the reaction of conservatism and radicalism of the revolutionaries.To spread throughout the planet, along the twentieth century, after World War II, aims to make his doctrine of material progress and a universal doctrine must be said that nearly succeeds. While it certainly remains the dominant ideology, its monopoly of rationality and progress has ended.
Quick ways to replace your income do Office life vs life online? Many people wonder what Internet offers people that makes them change your professional trajectory of the Office to instead return home. Today it is not uncommon to find people giving up their stable jobs and start from scratch in the online industry. People are animated with a promise to have a successful outcome of the work in ITV’s business on the internet. There are a lot of millionaires made auto that did it just by going online and who were able to establish themselves in the industry: internet opportunity. But the dedication and a lot of hard work was his investment to achieve success.
Opportunities arising now businesses are booming online and you’ll find plenty of quick ways to replace your income. You can first start by evaluating your financial situation and calibrate if you will be able to sustain your needs without your main source income. Other people started doing part-time jobs through Internet, while others are autonomous works (such as freelancers) in his spare time. If you think you’re able to move forward and continue to be comfortable without a monthly income of working at the Office, you can start looking for opportunities that fit your qualifications. There are a lot of options that can be chosen. You only have to make sure that you investigate thoroughly the companies. Start your own business online requires a minimum investment. The Internet is a good platform to promote your products or your services.
It maximizes and uses all means of communication available to you to generate a positive result for your business online. Time and effort are needed to help you improve your business. A good website, not necessarily a costly, maintenance is needed, since this will be your Cyber Office. Your customers will be looking for something unique and that quality will distinguish you among other companies online. Much has been said about the replacement of income on the Internet, but keep in mind that there warranties in the industry online. Just as in any other business, the equation for success is still the same. Are you looking for the best way to make money online?
Who is advertised on the Internet and plays in the League on the network to be known, it suffers the same concerns that occupy the mind of any television programmer or publication editor. I.e., how to get an audience, how to get to promote your brand, your product or your speech to the greatest number of people. At a reasonable cost. Or what’s the most cost-effective way possible, in relation to the human and technical means used. The problem is that achieving it is not something that can be achieved at any price: something that is is forgetting, especially in the media of television, where you are trying to excite the attention of the viewer with very low quality offerings, programs trash, gossip, etc.
I.e. solutions cheap that generate substantial advertising space for an audience that is considered as consumers rather than users with rights. And that he has developed little capacity of reaction to the coarse salt with which exacerbate it daily. A threat that is not free Internet, because ultimately the network forms part of the Mass Media. And its evolution is determined also by the added value and profitability as it was at its dawn radio, press or television, in addition to technological improvements that has been simplifying and reducing the citizen access to information. The threat that can affect Internet if rules of the game are not practiced ethical and aesthetic is that is devaluing its usefulness if you issuers does not ensure the quality of content, incurring superfluous information not dispensable, contrasting game; or throwaway. However Internet has its biggest advantage in its aspect of interpersonal communication.
It is a live media that promotes the contact. It is uncontrollable, moreover. A kaleidoscope as varied as the whole universe. Composed by thousands of cells, than anyone else, of a single power, nor a single authority, not even a media group can attempt to control but imposing a great gag unthinkable in a democratic society of our day.
Different subjects by means of the Dynamic application had been worked with the objective to make use the learning of participativa and integral form, working its socialization inside of the group conviviality and also as a half facilitador of the process of formation of the identity. The circles of debates, project for the future, and questions controversies that had emerged during the work had been situations that had demanded the attention of the project. A weekly meeting was carried through, with duration of 3 hours, during the months of August, September, October and November. In the first meeting an activity was developed, in which it was argued how much and as each one judges the other through the appearances. With the objective to demystify and to unmask the first impact of the appearance, generating of preconceptions. In as the meeting an activity was carried through on importance of the choices and its consequences. In this situation six cases had been presented to the group that approached common subjects of the daily one, these cases evidenced the causes and the consequences of the choices. In dynamic the proposal the young gifts in two groups had been divided: of a side the accusation and the other side the group of the defense.
The objective of this action was to point how much the future is determined by the choices, pointing out the responsibilities. The boarded subjects had been: pregnancy in the adolescence, career and profession, family, honesty, corruption, social commitment, D.S.T and studies. In one of the meeting, a religious film was presented, that it counted life of an adolescent. The objective of this presentation was to provoke identification processes. Later, on the basis of the presented film, was carried through a debate with the group of adolescents that saw the film, and the boarded subjects in this occasion had been: All valley the penalty for a dream? To reach an objective it is necessary: to know, to analizar, to establish action strategies, to have support, to be prepared to face difficulty.
The used data of secondary sources had been books technician on marketing, environment and ambient economy and magazine (Lakatos, 2002). The study he is theoretician-empiricist and it is based through the study of the specific bibliography and of you marry of companies (Lakatos, 2002) that already they also benefit of the ambient marketing and of those that, had the disastrous ambient interventions, had depreciated its image. The Study In case that also is one used technique to approach, sucintamente, on the practical ones of Ambient Marketing for recognized companies in the market. The Study of case it is a strategy chosen to if examining events already occurred and that they cannot be manipulated or be modified (Yin, 2005). 2. MARKETING AND Environment 2,1 Concepts For Churchill (2003, P.
4), ' ' Marketing is the development of exchanges where the organizations and customers voluntarily participate of transactions destined to bringing benefits for ambos' '. Kotler and Armstrong (2003, P. 3) they affirm that Marketing ' ' an administrative proceeding and social for which individuals and groups get what they need and they desire, by means of the creation, offer and exchange of products and value with outros.' ' The ambient Marketing, also called ' ' Verde' marketing; ' it is destined to minimizing the negative effect on the physical environment or to improve its quality. In a study, 93% of the adults had said that the ambient impact provoked by a product defined its decisions of purchase (Churchill, 2000). This new marketing tool aims at to reach one definitive niche of market bringing competitive advantages for the ambiently correct companies. The new consuming niche if sees sensetized highly when perceiving that in the processes of production of determined product/service exists an ecological conscience when producing its good or services According to Kotler & Armstrong (2003, P. 544), ' ' the ambient defense is a movement organized that congregates governmental citizens, companies and agencies engagements, with the purpose of in improving the environment of life of populao' '.
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