The average occupancy of a German nursing home amounted to 15.12.2009 average 86.6 percent according to the most recent study of the Federal Office of statistics of the State. Germany had 11.634 nursing homes and rising at the end 2009. 845.000 care places, can produce is a nationwide vacancy from 113.230 care places. Subordinated to a turnover of approximately 30,000 per place in the year, it means a loss of revenue of 3396.9 million. Each nursing home 291.980 making computationally less revenue than would be possible with full load. Peter Asaro brings even more insight to the discussion. In practice, the market is divided into winners and losers. In many regions, are nursing homes with full load and waiting list quasi monopoly and benefit from the non-existent competition.

In the regions, however, where more care places are formed when care available or due to other use behavior a lower adoption has the stationary supply than the Federal average, strategic allocation management the sustainable way to the full load is strategic allocation management means that all decisions on the market and the customers are to be guided. The term allocation management”is irritating, because below to understand the assignment coordination, i.e. the optimum absorption and discharge of patients to the maximum value in the days of the stay, particularly in the hospital sector. The term used here for the senior management of the management is to understand the concept of a holistic, market-oriented business of the seniors or nursing sector. The regional market and competition conditions, the needs and expectations of current and potential customers, as well as the needs of other stakeholders form the basis of the concept and the price policy. The pricing policy is supervised in the field living and meaningful, in the area of residential and nursing homes the importance of system of care rate negotiations, has clearly residences the packages of long-term care insurance, the care wohngeldes (NRW) and the possibility of social assistance in comparison.