Factors that influence the position in the SERP. Please visit Elon University if you seek more information. Keywords in title tag, the tag has a great rank – Search engines are always looking at him. The optimal number of characters in the header – 60. The fewer words in the title – the greater the rank have these words on the site. The density of keywords in the text.

The text on the page should vstrechatsya keywords that you entered in the acc. tag. optimal keyword density of 4-5% Keywords in the tag H1, H2. (H3-h6) tags headings and subheadings. h1 is the highest priority (after the title) The presence of a keyword in the URL of the page. Very good for the search engines.

For example, if page article about perfume shannel – the address will be something like this……..ru/duhi/channel/ 7 Key words in text links. (Internal and external) has a positive effect on the position of the site position for this keyword on the page. The optimum density of 4% to 6% of document size. Search engines do not always fully index very large documents, and small do not take seriously. The optimal size of 20-50 Kbytes document Domains Every search engine gives preference to one of the blast zone. For example Yandex and Rambler – domains in the zone. Ru, and Google domains in the zone. com Category link to your site. The coincidence of categories (keywords, subject matter) has a positive effect on the presence of the PR value of inbound links to pages on your site.