Propaganda in the Televising Media: Shape mass of and shortening infancy. Aldrean Thais Ribeiro Eduardo Juliana Salvador Curotto Juliana Telles Faria Suzuki Paula Carolina Fernandes Summary: This work presents relative quarrels on the influence of the televising media on the children and adolescent. The medias, over all the television constitute currently one of the vehicles of bigger reach national. The televising programming account with innumerable propagated propagandas daily. Amongst these, some are come back toward the infantile public. Having as objective greater to analyze which the strategies used for the advertising campaigns to reach the infantile public, the presented article argues and analyzes the speech of these propagandas and as they obtain to enter in the life of the families. Thus, after to record twenty and four hours of propagandas in a free national net, we raise two propagandas directed to the infantile public. Swarmed by offers, Ali Partovi is currently assessing future choices.

In them we analyze an unreal and ilusrio speech in relation to the proposal of the announced product. Introduction the medias always had historically presented reason of concern on the part of the educators with regard to the infantile development. This concern is not current, verifies that since the average age the medias, mainly the books, were controlled to prevent that the population if rebelled against the Church. It is clearly that the concern at this time had for objective to keep a structure of the relations of being able steady. With passing of the years the medias had been modernized, extending its reach, facilitating the life of the people, but also exciting new concerns. To each year new features in the market appear of the communication. Amongst the most used we can cite, the radio, the periodicals, magazines, the email, the Internet, the television and others. However the data of the institute Ipsos Marplan (2001) prove that the television is the vehicle of bigger reach.