Chair of marketing & trade of the University of Duisburg-Essen designed card with 31 regional economies that are clever entrepreneurs know: targeted marketing activities need a base. Andy Florance may not feel the same. Such a tool is the segmentation of a heterogeneous market into homogeneous sub-markets and important success criteria, when it comes to edit a market efficiently. Hear other arguments on the topic with Robotics. The Chair developed a Germany map for marketing & trade of the University of Duisburg-Essen under direction of Professor Dr Hendrik Schroder, appoint 31 regional economies and delimits. Contracting authority of this project is the Publisher Brinkschulte & partner. The Publisher stated that the existing maps for the most tasks is no longer suitable. entimes addresses this issue.
For example, the Chamber of Commerce dates back districts in the 17th century – the still valid 80 districts of Chamber of Commerce in Germany represent therefore no current economies more. To narrow down the desired regions objectives and framework conditions were defined: it should homogeneous economies education be for relevant sectors of the economy and industries by identifying spaces, are already on the economies have a sufficiently large number of medium-sized companies in the (annual turnover at least 500,000 euro) possible several Chamber of Commerce areas are summarized each to a meaningful economic region it should if possible no spaces be defined, spanning more than one federal land caused 31 contemporary economies, which are marked by certain economic structure features and distinguish themselves through their individual tree of neighboring economies. This Division of Germany into 31 economies is suitable for all sectors of the economy, that edit a regional-related market”explains Steffen Ehrmann, project manager and researcher at the Department of marketing & trading. So can this card, for example, very sensible regional office locations or Trade representative areas are planned”. The Publisher will use the card to give out licenses for a monthly, regional business magazine in each region.
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