Top managers may be interested in maintaining a "status quo" which may depend on the route of the existing strategy, therefore, they would not welcome a commitment to innovation. 6. Implementation of resource and time to the procedures of strategic management. On the one hand, the minimum result of planning is to avoid serious mistakes in economic activity, ie, the acquisition of the ability to foresee the negative circumstances of the future and to eliminate them. Any Additional funds must be spent only if they create an additional positive effect. However, applying the plan, the company eliminates the costs that the firm would have if all actions within an organization committed solely on the basis of sale (cost of finding a buyer and / or seller, negotiating on the subject of the transaction, consultancy services, etc.). On the other hand, the difficulty in determining the optimum cost lies in the fact that income from planning can not be measured using quantitative methods. Effect of routine activities can be determined using only high quality and subjective evaluation methods.
7. The efficiency of the application of strategic management on the size of the organization. On the one hand, the small organization has its own advantages in the organization of planning: internal environment of an organization is simpler and therefore more visible and predictable. On the other hand, smaller organizations is difficult to conduct large-scale routine work, especially the expensive strategic planning. The analysis of the concept of "strategy" has allowed to formulate, in our opinion, the most precise and clear definition of the term, namely: the strategy should be understood as a set of actions aimed at implementation of the goals.
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