Who is advertised on the Internet and plays in the League on the network to be known, it suffers the same concerns that occupy the mind of any television programmer or publication editor. I.e., how to get an audience, how to get to promote your brand, your product or your speech to the greatest number of people. At a reasonable cost. Or what’s the most cost-effective way possible, in relation to the human and technical means used. The problem is that achieving it is not something that can be achieved at any price: something that is is forgetting, especially in the media of television, where you are trying to excite the attention of the viewer with very low quality offerings, programs trash, gossip, etc. I.e. solutions cheap that generate substantial advertising space for an audience that is considered as consumers rather than users with rights. And that he has developed little capacity of reaction to the coarse salt with which exacerbate it daily.

A threat that is not free Internet, because ultimately the network forms part of the Mass Media. And its evolution is determined also by the added value and profitability as it was at its dawn radio, press or television, in addition to technological improvements that has been simplifying and reducing the citizen access to information. The threat that can affect Internet if rules of the game are not practiced ethical and aesthetic is that is devaluing its usefulness if you issuers does not ensure the quality of content, incurring superfluous information not dispensable, contrasting game; or throwaway. However Internet has its biggest advantage in its aspect of interpersonal communication. It is a live media that promotes the contact. It is uncontrollable, moreover. A kaleidoscope as varied as the whole universe. Composed by thousands of cells, than anyone else, of a single power, nor a single authority, not even a media group can attempt to control but imposing a great gag unthinkable in a democratic society of our day.